No Discounts, Just a Transparent Gold Price
Retail has long trained customers in one habit: don’t buy now, wait for the sale. Prices are artificially inflated so that a “great” discount can then cut them – and shoppers learn that it only makes sense to buy “on offer”. GOLDU takes the opposite approach, known as EDLP (everyday low prices) – permanently low prices with no coupons, flyers or waiting for the right week. For investment gold and investment silver this principle is really the only one that makes sense – and it is worth explaining why.
Hi-Lo works as long as the seller has something to inflate
The “higher regular price → regular big discount” strategy works where the seller decides what the “regular” price is – for clothing, toiletries or appliances. They have room to set the price so that the discount looks attractive, even if in reality it is nothing special.
With gold and silver, that room does not exist
The price of an investment metal is not set in a marketing department’s meeting room – it is based on the global spot price, plus a transparent premium. If GOLDU set the price artificially high today in order to “cut” it in a sale tomorrow, customers would notice immediately – the current spot price is publicly available on the exchange and from dozens of other dealers. Artificially inflating the price of an investment metal would not work even in theory.
That is why GOLDU changes prices, not “promotions”
Instead of coupons and flyers, GOLDU has just one rule: the price always reflects the current market. That is why prices on the website are updated every three minutes in line with the spot price and the exchange rate, not a marketing calendar. You don’t need to watch for “the right week” to buy – the price you see is always the real price at that moment.
What this means for you as a buyer
You don’t need a loyalty programme, a discount code or to wait for a “gold sale” – with physical investment metal, such a promotion would only be an accounting illusion, not a real advantage. The only things worth watching are the current price in real time and, where relevant, the premium by weight, which differs by the size of the bar or coin – that is the only variable worth comparing.
An honest price as a principle, not a marketing slogan
As with the EDLP model in retail, it is not only about having the lowest price on every item but about overall trust that the price you see is real – with no hidden marketing manoeuvres. With investment gold and silver, this is not just a nice bonus but the logical consequence of how this market behaves.
Frequently asked questions
Does GOLDU ever offer discounts or coupons?
The price of investment gold and silver is based on the current market spot price, not on an artificially set “regular price”. So instead of temporary discounts, we rely on permanently transparent and up-to-date prices.
Why does the price on the website change so often?
Because it reflects both the current world price of the metal and the exchange rate – the two change independently of each other, often within a single day.
So how can I tell whether a price is “good”?
By comparing the premium over the spot price, not by waiting for a discount. The premium differs mainly by weight and product type (bar vs. coin), not by when you buy.
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About the author
Natálie Pokludová – without whom everything at GOLDU would grind to a halt, stop working and never get finished. While the others come up with ideas, she makes sure things actually run. Someone has to drive the car.
